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Article

How ZZ Top Taught Madison Avenue About Branding

How did ZZ Top go from a band nobody knew to a band everyone recognized—while secretly creating one of the first great electronic rock albums? Their branding masterclass still holds lessons for today.

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Stop Piecing It Out: The Pitfalls of Fragmented Marketing for SMBs

Navigating the intricate lanes of marketing, there's a saying that resonates deeply: "Price defines perception." At LOUDSPACE, we believe that crafting a memorable marketing campaign goes beyond vibrant visuals, impactful messages, or impeccable timing. Central to this complex equation is the crucial element of pricing. Let's explore its significance.

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Mastering the Pricing Puzzle

Navigating the intricate lanes of marketing, there's a saying that resonates deeply: "Price defines perception." At LOUDSPACE, we believe that crafting a memorable marketing campaign goes beyond vibrant visuals, impactful messages, or impeccable timing. Central to this complex equation is the crucial element of pricing. Let's explore its significance.

Article

Are they problems or symptoms?

As a business owner, you're no stranger to the problems and challenges that come with running a successful company. Whether it's a dip in sales or low employee morale, these problems can often feel overwhelming and difficult to solve. However, what many business owners fail to realize is that these problems are often just symptoms of deeper issues that may be lurking beneath the surface.

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"Friendly" is Dead.

The "friendly" design aesthetic is no longer effective in making brands stand out, as it has become oversaturated and generic. Consumers now demand more sophistication, boldness, and personalization in designs that make a statement. Sustainability is still important but should not be the sole focus of design. The future of design is about taking risks and creating designs that demand attention, authenticity, and tailored experiences for each consumer.

Article

How NOT to use AI

As artificial intelligence (AI) becomes more prevalent, it's important to use it in a way that adds value to your business. Unfortunately...

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We're evolving. In a BIG way.

In today's fast-paced world, businesses need to adapt and evolve to stay relevant and competitive. And that's exactly what we just did.

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Should you use influencer marketing?

Why using influencers for marketing can be bad and why brands need to be careful when choosing to use influencers as part of their marketing strategy.

Article

Make this new year's resolution for your business.

It’s a new year, and as you’ve probably made personal goals for yourself like eating healthy or quitting a bad habit, it’s also time to re-evaluate and analyze your business...

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Sales & Marketing 101

For those of you who are new to business, or perhaps just nees a consice refresher on the process, an effective sales strategy is a plan for identifying and targeting potential customers, promoting your products or services, and closing sales. An effective sales strategy can help you increase revenue, grow your business, and achieve your sales goals.

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Which Platform Should I Use?

Choosing the right social media platform for your target demographic is an important step in building a successful online presence. Different platforms have different user bases, and understanding which one is most likely to reach your target audience can help you make the most of your marketing efforts.

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5 Time-Tested Fundamentals for Persuasive Advertising

If you've hit a brick wall in your creative advertising endeavours, and need a little refresher... Here are several key strategies that businesses can use to be persuasive in advertising. These are some of our favourites:‍

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If you're new to data & analytics

Using data and analytics to measure the success of marketing efforts is an essential part of any successful marketing strategy. By collecting and analyzing data, businesses can gain insights into their marketing campaigns and make data-driven decisions to improve their results.

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Here's why you should have video production in your marketing strategy

Video marketing is a powerful tool for businesses looking to engage with their audience and showcase their products or services in a dynamic and engaging way. By incorporating a video production into their overall marketing strategy, businesses can reap a number of benefits.

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Here are some Digital Marketing Trends to stay on top of in 2023

Digital marketing is constantly evolving, with new trends and developments emerging all the time. In order to stay ahead of the game, it is important for businesses to regularly assess and incorporate the latest trends into their marketing strategies.

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What should your digital advertising budget be?

It is difficult to determine an average digital ad spend budget, as it will vary greatly depending on the size and type of business...

Article

Branding & Strategy: EXPLAINED

Branding and strategy are crucial components of any successful business. A strong brand and a well-crafted strategy can help a company stand out from its competitors, attract and retain customers, and ultimately drive growth and profitability.‍

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Here's the recipe for making a "good" website

At LOUDSPACE, we build a lot of websites. Clients always want to know what their website should be like in the modern era. We always come back to these core principles.

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Was David Ogilvy Correct?

If you’re new to the world of advertising, David Ogilvy was an advertising executive and the founder of the Ogilvy & Mather advertising agency. He is also revered by advertising professionals around the world. But what were his thoughts on advertising? And was he correct?

Article

The Different Kinds of Social Media Management

Social media management refers to the process of creating and managing a brand's presence on social media platforms. This can include a range of activities, such as creating and publishing content, engaging with followers, and analyzing performance metrics. Here are some common types of social media management:

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How to Choose a Digital Marketing Agency:

When choosing a marketing agency, there are several important factors to consider. Here are some tips to help you find the right agency for your business:

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