Ogilvy. The Man. The Myth. The Advice.
Who was david Ogilvy and what was his advice when it came to advertising?
If you’re new to the world of advertising, David Ogilvy was an advertising executive and the founder of the Ogilvy & Mather advertising agency. He was known for his innovative and effective approach to advertising, and his advice and insights are still highly regarded today. Here are a few pieces of advice from David Ogilvy that are still relevant and valuable today, and that are woven into the fabric of our agency.
"The consumer is not a moron; she is your wife." Ogilvy believed that advertisers should always respect and understand their audience, and should never underestimate their intelligence or knowledge.
"If it doesn't sell, it isn't creative." Ogilvy believed that the ultimate purpose of advertising was to sell products or services, and that creative ideas should always be evaluated based on their ability to achieve that goal.
"The more informative your advertising, the more persuasive it will be." Ogilvy believed that advertising should always be informative and provide valuable information to consumers, rather than just making empty promises or using manipulative tactics.
"The best ideas come as jokes. Make your thinking as funny as possible." Ogilvy believed that the best ideas often come from unexpected places, and that using humor and creativity can help to generate fresh and effective ideas.
"Never write an advertisement which you wouldn't want your own family to read." Ogilvy believed that advertisers should always be honest and ethical in their approach, and should never create advertisements that they would be ashamed to show to their loved ones.
Ogilvy was also known for his innovative approach to advertising and his emphasis on research and creative storytelling in his campaigns. Ogilvy believed that the key to successful advertising was to appeal to consumers' emotions and create a strong, memorable brand image. He also emphasized the importance of testing and data in order to fine-tune advertising campaigns and ensure that they were effective.
Ogilvy’s Best Campaigns
It is difficult to say what David Ogilvy's best campaign was, as he was involved in many successful advertising campaigns throughout his career. Some of his most famous campaigns include his work for Hathaway shirts, which featured a man with a patch over one eye and the tagline "The man in the Hathaway shirt," and his campaign for Rolls-Royce, which featured the slogan "At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock." Both of these campaigns were highly effective and helped to establish the brands as luxury products.