Once upon a time in Winnipeg...
The following is a true story. Actual campaign Successes & Failures are displayed below. Names have been changed to protect identities.
![](https://cdn.prod.website-files.com/5e483fae353d4568a8ad49e3/5e4ff682ded91ad26fb7a97f_small-business-draft3.webp)
Meet Fred
A small business owner
![](https://cdn.prod.website-files.com/5e483fae353d4568a8ad49e3/5e4ff8179ea0c02d8166915b_Timmy---Boss1.webp)
“HEY TEAM…
We need to get on this digital advertising bandwagon! I just don’t want to hire an agency to do it.”
...This is the DIY era.
I just renovated my own kitchen without a contractor… So, we can do this ourselves too!
![](https://cdn.prod.website-files.com/5e483fae353d4568a8ad49e3/5e4ff999e99429b01345e6e3_Broken-Kitchen2.webp)
"Hey Timmy!
You’re always on those Facebooks and the twitters… Can you do this advertising thing for us?”
![](https://cdn.prod.website-files.com/5e483fae353d4568a8ad49e3/5e4ffa783cea9998351d0ce2_timmy-likes2.webp)
YAAAAAY!