James & Jamesy asked LOUDSPACE to develop a succesful digital advertising strategy to promote their 2021 holiday theatre production. The tour would travel across western Canada and North Western USA, with over 30+ shows in a 2 month period.
One of the challenges was with ticketing. Each theatre had it's own ticketing platform, and we could not impliment tags on each. Our team developed an innovative way to track button clicks on James & jamesy's website each time a user visited the thearre's site, but would still transmit conversion data back to the ads and reporting platforms. We were then able to optimize campaigns based on this custom data.
James & Jamesy reproted their highest grossing tour season of all time. :)